Ambreen Zehra

Ambreen Zehra is an eCommerce SEO & Digital Marketing Expert at eCommerce Pilot Team, helping brands grow through smart SEO strategy.

AI search traffic

AI Overviews & AI Mode: Impact on Website Traffic

AI search traffic is becoming an important part of the SEO conversation as Google changes how people find information online. AI Overviews now provide summaries within search results, while AI Mode supports longer, conversational searches. As a result, users can get more information without following a traditional blue-link path. However, the effect is not the

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